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For Halloween, we used the latest lenticular printing technology to create haunting posters that stalked anyone who dared to pass by. As unsuspecting commuters waited for their bus, the eyes of the leading protagonists from NOW TV’s biggest horror shows followed their every move. Scary stuff – especially after dark!
The idea:
Ever feel like you’re being watched? If you happened to walk past one of NOW TV’s posters during Halloween, you probably were! To help them promote their spookiest movie offerings, we created haunting lenticular posters that stalked passers-by.
Stationed in busy bus shelters, villains from NOW TV’s biggest horror shows trailed unsuspecting commuters with their eyes, giving them an unexpected fright and a dose of movie-induced paranoia – just like NOW TV’s haunting line-up of movies would do.
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