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On social networks, each tweet, each like, is the equivalent of electricity consumption. "Social Electricity" offers Internet users a fun experience allowing them to discover their energy profile from their Facebook and Twitter activities - and compare it to other users.

A better understanding of electricity means consuming it better.
By connecting via your Facebook or Twitter profile, you can instantly discover the intensity of your activity on the network & download Eco2mix, the App that allows real-time monitoring of electricity production and consumption everywhere in France. Each energy profile is also compared to everyday consumption. For ezample: 189wH = 90min of washing machine.

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Agency: W&CIE

Creative Director: Gabriel Lippis

Creative Team: Charley Bourguignon & Alban Laurent

Production: Merci Michel