SIa

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For the first time ever, we let the public fast-forward full motion ads on digital poster sites. And all for a good cause. 

As the public tap to donate £2 to Spinal Injuries Association, our ad will immediately fast-forward and show the difference their donation will make to people living with spinal injuries.

By portraying the plight of everyday tasks, we connected with the public through relatable scenarios. We hope the unexpected digital experience, will get people talking and raise the profile of the charity.

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Director: Dean moore

Executive Creative Director: Aaron Goldring 

Creative Director: Ross Newton

Senior Art Directors: Simon Nicholls & Alban Laurent

Senior Copywriter: Helen Sharp

Producer: Tom Sweetland

Producer: Simon Lane

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