50 yEaRs aGo

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For the 50th anniversary of the foudation, we created the operation "Tous avec Lino". The objective: raise awareness & increase donations. For this occasion, we bring together the family of French cinema, 50 actors, comedians, directors, singers, gathered to launch a new message of solidarity: "All together with Lino". A moment captured by the photographer Jean-Marie Périer in the spirit of the "Photo of the century" produced by himself 50 years ago. 

The photo was released to the public through a press and poster campaign, a radio spot to which Bruno Solo lends his voice and by the actors themselves, who post it on their own social networks by encouraging sharing via the #TousAvecLino.

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Agency: W&CIE

Creative Director: Ivan Pierens

Creative Team: Renan Cottrel & Alban Laurent

Production: Windsor Paris

Director: Joseph Da Rosa

Photographer: Jean-Marie Périer

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