AdVanCe rEseArCh

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The most common cause of dementia, many of us have experience of Alzheimer’s. It is well known that memory loss is at the centre of the disease’s distressing symptoms.

To portray the disease in a compassionate and contemporary way, we repurposed the iconic and often frustrating buffering wheel across digital platforms.

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Agency: W&CIE Havas 
Creative: Alban Laurent