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Every month, Peloton creates a new Artist Series letting their members guess who's going to be the new Artist of the month. The best thing when you exercise is to listen to your favourite songs. This Christmas we decided to tease our community on Instagram with a hidden message. Would you be able to guess which artist it is?

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We started the campaign on social by teasing our Peloton fans across the globe with hints of what might be coming and if they have a good eye.

As an additional touch that could give the launch some longevity and build excitement, let's tease the songs that may be featured in the new Artist Series through emojis.

After all, they may have a futuristic new look, but there’s no getting away from it - Abba are shameless fun. And fans will love working out the tunes!

Agency: PELOTON UK

Creative Director: Joshua Price 

Creative team: Sandrine & Alban