ThE 6 FriEnDs ThEoRy

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With over 790 hotels worldwide, Mercure have a truly international presence. Our challenge was to amplify this in an unusual and interactive way, while showing that through Mercure, everyone is connected.

We used the Six Degrees of Separation theory to put Mercure to the test and prove we’re all linked by a chain of six. With an online casting mechanic, we found the perfect candidate to kickstart the test – 22-year-old Italian, Ludovica.

The campaign reached 28 million people, saw over 600 participants from 26 countries, 50K votes and 11 million views. The activity generated over 2.2 million visits to Mercure Hotels’ website and 240K new Facebook fans.

Discover the episodes here:

01 - Paris

02 - Berlin

03 - London 

04 - Rio de Janeiro

05 - Nelspruit

06 - Bali 

07 - Byron Bay 

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Creative Directors: Gilles Deléris, Ivan Pierens
Art Directors: Arnaud Wacker, Sébastien Henry, Alban Laurent
Copywriter: Renan Cottrel
Strategic Planner: Samy Martinez
Account Director: Aurélie Léauté
Director: Jean-François Julian
Production Company: Windsor Paris

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