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Mayhew came to us with a two-phased challenge, first drive awareness for their lesser-known brand, and then drive donations. As a charity who cares for pets and their people, they had a shoe-string budget. We used a lean but mean team working across PR, social and media to get the top results. Our integrated campaign “A Life, Shared” used emotional poetry and a continuous line illustration by the talented Dane Khy to bring to life (and many to tears) the inseparable bond between humans and their animals. The campaign was so impactful, we gained free publicity from media outlets and dozens of animal-loving celebrities (including Stephen Fry!). The results speak for themselves, and now Mayhew can speak for the animals.
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